Startup Design Interventions

Sep - 10
2020

Startup Design Interventions

1. India HCI 2020

India HCI 2020 is the 11th edition of the international conference we will be hosting this year, which aims at learning and sharing experiences from other fellow professionals, and Generate knowledge. This year we are hosting this conference completely online (Dates: 5th to 8th Nov 2020)

Traditionally we also have myltiple Courses and Hands on Workshops those are happening during the same time, where participants can learn newer tools, techniques, and sometimes co-create some piece of knowledge.

As a part of the Industry and Startup Track, we are proposing a slightly different ‘Hands on Co-creation workshop, named “Startup Design Interventions

2. An Experiment: Design Interventions in Startup

This is an experiment where we are trying to evaluate, how early stage Startups could benefit, if they engage Designers at early stages. We have devices a structured Workshop methodology for this day=long workshop.

We are inviting, ‘Early-Stage Startups‘ to participate in this day long Co-creation workshop, to work with Designers who have volunteered to work through the day with the startup on the respective startup idea.

Even ‘UX Designers, and User Researchers‘ will get a hands-on Experience of working with early stage startup teams, and learn how to adopt their design methodologies to suit. the Startup culture.

A Day long Workshop will prove to be a good learning, and Experience for the designers, whereas, the Participating startups get 2 Designers working with them for the whole day, following a very structured Design methodology for Startups.

3. Day long Hands-on Co-Creation Workshop for Startups and Designers.

“Kick Start Design Journeys” we have devised a day-long Start-up Design workshop, where Designers get to work with selected Startups to explore what design can bring on the table for a startup.

4. Who should participate?

A) DESIGNERS: Who want to experience working with Startups
  • Designers, who think they can make a solid contribution with their design and innovation methodologies, and tools towards a startup company.
  • Design professionals, working anywhere, Any amount of experience.
  • Design students: Studying UX / Product Design / INteraction Design / Visual Communication .

B) Startup entrepreneurs & teams: Who think, Design could add value to their journeys of ‘Idea to successful Product.’

We are expecting early-level startups, who do not have design skills on their team to participate here.

5. Selection Process

  1. Startups will be selected based on their initial inputs about their startup ideas.
  2. Designers would be selected based on their educational qualifications / Skill-sets and Linkedin profiles.

Depending on the number of registrations, we will make appropriate groups of one startup [1 to 5 (max) team members] and 2 Designers for the Co-creation workshop.

6. Tentative Outline of the Workshop

1.1. Inspiration (30 minutes)

Few Successful Startup entrepreneurs will share their stories on how ‘Design’ helped their startup grow and flourish, Or if the Design would have helped (10 minutes talks).

1.2 Learnings ( 30 minutes)

Veteran designers, who have worked for Startups would share their experiences, of what is needed in a startup, How a designer could contribute, What kind of design processes will work? etc. (10 minutes talks)

1.3 Workshop Methodology Introduction (30 minutes)

Workshop coordinator will explain the structured methodology of the collaborative workshop to all participants. Groups are announced.

1.4: Workshop: Working in separate groups ( 3 hours)

One startup (represented by 1-5 team members) and 1-2 designers, gets on individual virtual sessions and work together.

The team follows the structured methodology explained above and comes up with design intervention ideas at the end of the session.

The teams are supposed to generate a report in PPT format at the end of the session.

1.5 Summarise and present (30 minutes)

The select 5 teams will be presenting their Takeaways and design interventions and outputs to the whole group. in a 5 min presentation.

Two selected teams will present their output in the Conference Plenary.