C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more […]
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are […]
UX Product Design process; here is an attempt to summarize it in 12 questions. The most challenging part for designers, is how to align your design process to your organization’s […]
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their offerings in last few decades. Types of the projects they […]
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define […]
I really enjoyed being with around 45 energetic designers, ‘Bangalore Design day event. It was a great experience talking to a very ‘live’ audience including students and very senior and experienced […]
Friends, They have invited me for a short talk and conducting a hands-on workshop in the Bangalore Design day this Saturday. Ideation in design process Designers from different backgrounds (not just […]
Product companies need to conceptualize new products for either widening their existing markets or offer newer features and functionalities for their existing products. In either of the cases, design strategists, and designers need […]
With the introduction of android one phones in India, the market is getting ready for thousands of first time android phone users in India. Especially the second-third tier cities and small […]
Research, Technology, AND Art, Creativity, Design are the building blocks of INNOVATION The human brain is said to have two halves left brain and right brain. Many researchers believe that the […]