2017
Design Strategies For A Better Brand
Design Strategies For A Better Brand by Atul Manohar
2017
Design Thinking: Training your brain to be creative
Workshop for Business Leaders at TechM (Chennai) working for an Energy business unit.
2017
Digital Transformation = The fortune FOR the bottom of the pyramid
C. K. Prahalad’s economic Pyramid did inspire a lot of marketers in India for pushing tons of products like shampoo in single-use pouches selling millions of pieces, and yes it’s more […]
2016
Kick Starter Journeys : From Ideas to Products
Full day workshop at IndiaHCI 2016, IIT Mumbai Software Product Design for Startups. A full day workshop where The workshop coordinator shared views and the participants worked on group assignments. […]
2016
Service lifecycle design for software Products becoming Services
Most software product companies desire to shift to ‘Subscription model’ from selling Perpetual licenses. I am calling it a transition from Selling Products to Offering Service. Microsoft and Adobe are […]
2016
Product experience design process summarized in 12 Questions
UX Product Design process; here is an attempt to summarize it in 12 questions. The most challenging part for designers, is how to align your design process to your organization’s […]
2016
Chief Design Officer in an IT Service company…
Some of my thoughts on how that role might play in IT Service companies. IT service companies have matured their offerings in last few decades. Types of the projects they […]
2016
Why organizations need a Chief Design Officer?
There are a variety of roles in any organization for specific predefined tasks. This enables organizations to engage right skills for specific areas of operations. The Business owners would define […]