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Design storm: Design thinking workshop for StartUps

September 8, 2017 @ 10:00 am - 5:00 pm

Product innovation process for start-ups.


In today’s world of digital transformation, every business small or large, is exploring possibility of using the digital technology to improve their business. There are enormous opportunities for entrepreneurs, thinkers and Innovators.

The Information Technology talent in India has matured over last few decades. Similarly the technology appetite in India has grown up in large, medium small, and even micro businesses. There are more and more start-ups attempting to solve serious human problems.

Workshop Objective:

Workshop aims at an hands on experience with chosen Innovation tools and design thinking methodologies that start-ups should know in order to make their start-ups successful.

A successful product or service generally tries to solve One critical problem that a specific user is struggling with. The solution has to be simple, easy to use, and operating within given human & technological boundaries. Most importantly, the promoter should also meet own business objectives with the solution.

It’s impossible to give recipe of a successful product or service, but the workshop will give you a guided tour through a canned innovation process for your start up.

What you will learn:

  • Definition: How to select the right problem?
  • Minimum Viable Product: Defining the right set of features for the initial launch
  • Design process: Quick design and prototyping techniques
  • Validate and improvise: your ideas, designs, prototypes with users and improvise the product appeal or service experience. And business model feasibility


September 8, 2017
10:00 am - 5:00 pm
Event Category:


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NASSCOM 10,000 Startups warhorse
Infopark campus
kolkata, Kerala 682030 India
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